Managing the Complex Connected Vehicle Ecosystem

 

“250 million connected cars on the road by 2020”
-Gartner, 2016

 

Across the world, nearly a quarter of the vehicles on the road are connected – and, in just a couple years, nearly every vehicle on the road will have connectivity. Vehicles have become a platform for consumers to engage and interact with others during their transit time. And, the vehicle itself has turned into a hub for an entire ecosystem of connected services that offer consumers a wealth of benefits – for a richer user experience.

 

“Demand for personalized services means an explosion of many-to-many relationships”
-Tim Evavold, Executive Director of Automotive, Covisint

 

Meeting customer expectations of the connected vehicle can influence their purchase decision and improve brand loyalty. And, from an automobile manufacturer standpoint – providing a great connected car experience can translate to a customer for life.

 

“28% of car customers prefer connectivity over fuel economy and horse power”
-McKinsey, 2015

 

But, the connected car ecosystem is complex and dynamic, and must be properly managed to assure the right information is going to the right person at the right time. Enabling the integration and orchestration of disparate systems, securely transporting information to all entities, and providing agility for change – to meet customer demands – are all critical to a great connected car experience.

In case you missed it, have a look at our recent webinar – Enabling and Monetizing the Connected Vehicle Ecosystem. We discussed approaches in managing complex ecosystems, assuring trusted interactions, and providing security & privacy of customer and vehicle data.