It’s no secret that the automotive landscape is evolving faster than manufacturers and providers of mobility service could have predicted. The rapid evolution of connected vehicles, mobility services and autonomous vehicles will continue to drive digital transformation across the industry. For OEMs, the race for leadership is complicated by an ever-growing list of challenges from data security, personal privacy, changing policies and regulations, and complexity of infrastructures to name a few. So, as we prepare for the future of mobility, it’s more important than ever for vehicle manufacturers to adopt strategies today that make them more agile and adaptable to take advantage of emerging opportunities.
The rapid change of technology and wireless connectivity, as well as urban growth has altered consumer transportation behavior, shifting from traditional vehicle ownership to shared mobility. As the focus on the capabilities and connectivity of vehicles continues to evolve, from performance, comfort, style, and brand, to autonomous driving and Mobility as a Service, consumer demands and expectations are also changing. Where the focus was once on the vehicle and the driving experience, the evolution of the connected vehicle has shifted that focus to the experience on each journey. When it’s no longer about the destination, and more about how you get there, the question now becomes how OEMs can capitalize on the transportation time.
OEMs will face constant challenges as the value and revenue continue to shift from vehicle sales to mobility services. Passengers will expect connectivity like that of their personal lifestyle, with the level of personalization and privacy they garner with their mobile devices. Technical limitations and feasibility challenges have allowed OEMs to side-step many significant questions related to not only the ownership of data in connected vehicles, but also to the ongoing relevance of vehicle ownership in an evolving mobility services market.
Where OEMs can best prepare for this evolution will be through:
- Implementing a Single Digital Identity for the people that interact with vehicles as multiple portable personas.
- Increasing agility and flexibility into the Partner Ecosystem to be able to add new partners and capabilities quickly and without adversely impacting product development timelines or the customer experience.
- Investing in a secure and interoperable framework for a Marketplace and rapidly building out a network of partners providing the services that give context and value to Mobility as a Service, whether connecting to apps, people or the Internet of Things.
- Leverage the natural synergies between vehicle telematics, connected infrastructure, multi-modal transportation services as part of the larger connected economy.
Check out our latest webinar to learn more about these and other key challenges of mobility services today: Webinar: Enabling Mobility Services.